SWEAT Potato mart (2023)
A playful parody on local brands found in supermarkets! For this series, I worked on a 'Flyer Series' as well as an imaginary 'Supermarket Catalogue' with special offers and discount coupons. This supermarket series is based on a fake supermarket called 'Sweat Potato Mart', which was launched as a booth at the Illustration Art Festival 2023 in Singapore.
Three different local brands - Tiger Balm, Pearlie White and EuropAce are parodied in this series of imaginary flyers, taking elements from the brand and twisting it into a different meaning.
Click on each image to find out more about the thought process behind each flyer.
Paying tribute to old-school supermarket catalogues and discount coupons, this catalogue parodies a few local brands featured by the mart, as well as including a few redeemable coupons below that customers can use for the flyer prints.
The character, 'Sweat Potato' is a sweet potato that sweats too much in sunny Singapore.
booth set-up, prints and stickers